ALTRA Running Shoes
In the world of extreme running there are no limits. The brief “No Limits” was a chance for us to do something adventurous and authentic connecting with runners in an honest and real way, so that’s what we did.
For Altra Running Shoes we crafted an unapologetic, rhythmic, montage of pure nonstop running footage, not only capturing real athletes in the moment but real extreme runners at the top of the sport running in some of the most dynamic terrain in the world. The result was a soulful, visceral and visually impactful campaign that resonated with fans everywhere. We pushed the limits with editing and music to bring the visuals alive in a dynamic but relatable way. Our campaign for Altra running shoes put this company into the spot light and make it one of the most popular running shoes for extreme runners.