EXECUTIVE PRODUCER/BIZ DEV
A Native New Yorker Craig grew up in streets of Spanish Harlem and has the stories and streetwise business savvy to prove it. An avid adventurer and world traveler his first passions were world travel and extreme sports. He spent the first few years of his adulthood Mt. Biking across Australia, New Zealand and Europe, Skiing the volcanic chain of South America and motorcycling from England to North Africa.
Early in his film career he started T-Bone Films and turned his passion for action sports and travel into a career. As an early leader of the nascent extreme sports world Craig is considered one of the godfathers of the genre having produced TV programming for MTV, ESPN, Fox Sports Net and nearly 100 extreme sports videos. From that early success Craig started his own skateboard company called Logic Skateboard Media and again found himself on the forefront of another cultural movement becoming a pioneer in the skate film genre working with many of the legends of the sport. Craig was on the cutting edge of reality TV traveling the country in a bus across America with pro skate legends filming their journey, way before MTV created Road Rules.
From extreme sports he moved into documentaries and produced 27 documentaries over several years on subjects ranging from Homeless in America, Living with HIV, Ultimate Fighting for clients like Nike, Channel One News, ABC Overnight and many more.
Craig’s unique background, entrepreneurial spirit and innate ability to spot trends and capitalize on opportunities is what sets him apart. Craig is a seasoned production executive who produces projects for brands like 3M, Honeywell, Hasbro, Activision, Bulletproof Coffee and many, many more. Craig is a proven leader, with experience across many segments of industry. Working as head of production for the Digital Entertainment Network Craig helped spearhead one of the first digital content companies in the industry managing a slate of over 30 programs. From Craig’s experience at DEN he recognized the future of TV or lack there of. He was an early pioneer of “content marketing” and has spent the last few years creating branded stories from some of the biggest companies in the world.
Over the last ten years Craig has moved into launching brands both large and small. Most recently he helped to launch the successful JoyForAll Brand, a division of Hasbro, advising them on the aged market for them and producing all of the forward facing video assets. He has done similar projects for Honeywell, 3M and Bulletproof Coffee in the last 18 months. Craig is a master marketer who has concepted and produced everything from a Flash Mob in Times Square to Tours round the world.
Craig has always excelled in a dynamic high pressure atmosphere and prides himself on his ability to carve out great relationships with clients. His Specialties include: Multi Channel Sales & Marketing Strategy; Business Development; Executive Presentation & Negotiations; Budgeting, Forecasting & Planning; Key Account Acquisition & Retention; Analytical & Conceptual Problem Solving.