Hasbro Joy For All Companion Pets

Unleash the Happiness

For Hasbro’s newest division Joy For All we were tasked with creating a series of touching films centered around personal stories of real seniors and how they’ve been touched by JFA’s new Companion Pup otherwise known as a robotic pet.  Loss of health and companionship, loneliness and depression are serious issues plaguing aging seniors. We were honored to help Hasbro launch a campaign for this revolutionary Companion Pet which positively impacts peoples lives.

 

Our films capture authentic moments and honest reactions. The initial launch garnered more than a billion impressions in less than 3 months. A very successful effort by the entire team. We were honored to be a part of such a meaningful and worthwhile product.